Alpine Center, Hospitality and Tourism Management Department of City Unity and City Unity College, are proud to work with Dr. Jean Suvatjis, a remarkable professor and researcher of the international academic community.
Dr. Jean Suvatjis, Academic Dean of International programmes at Alpine Center and Academic Director of Tourism & Hospitality Department at City Unity, stands in a team of eminent professors who shape the evolution and development of Brand Marketing.
The new book entitled «The Future of Branding» was issued by Sage Publications and edited by the professors Rajendra K Srivastava and Greg Metz Thomas. The book brings the latest thinking on brand management with contributions by the leading minds in Branding. It examines the future of branding on key concepts including brand performance management, brand strategy, brand building, revitalizing brands, brand valuation, brand analysis, brand protection, and brand experience. With contributions by Jean-Noel Kapferer, Kevin Keller, Don Schultz, Bernd Schmitt, V. Kumar (to name a few), the book is designated to become a classic in branding literature.
Dr. Jean Suvatjis was chosen to present part of his research work and his views on the subject of Branding.
Alpine Center and City Unity College congratulate Dr Suvatjis for his success and are proud to have him in the academic body.
