The Importance of CRM for Hospitality & Tourism – Dr. Marianna Sigala

Earlier this year we had the honor to host Dr. Marianna Sigala, Tourism Professor at University of South Australia and Associate Professor, PhD at University of the Aegean, to deliver a seminar on Customer Relations Management!

Here is a snippet of her seminar on CRM which can help improve customers’ experience through automation and personalization!

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the Swiss Business School for Hotel & Tourism Management is celebrating 4 decades. The Company was established in Switzerland in 1986 and it’s 1st campus outside Switzerland was Established in Athens-Greece in 1987, and is a pioneer of hospitality management education, a la Suisse! Alpine has attracted students from over 75 countries in the last three decades, making it a truly international institute of learning.

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