The Importance of CRM for Hospitality & Tourism – Dr. Marianna Sigala

Earlier this year we had the honor to host Dr. Marianna Sigala, Tourism Professor at University of South Australia and Associate Professor, PhD at University of the Aegean, to deliver a seminar on Customer Relations Management!

Here is a snippet of her seminar on CRM which can help improve customers’ experience through automation and personalization!

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Swiss Alpine Center

the Swiss Business School for Hotel & Tourism Management is celebrating 32 years. Established in Athens in 1987, it is the pioneer of hospitality management education, a la Suisse! Alpine has attracted students from over 70 countries in the last three decades, making it a truly international institute of learning.

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